As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500) and small (start-ups & small, local businesses). Dave is the co-host of The Business of Digital Podcast and runs Chicago-based digital agency NorthSide Metrics. Dave is an internationally recognized speaker and can be found sharing his digital marketing wisdom at conferences like PubCon Pro, Midwest Digital Marketing Conference, and the Craft Brewer’s Conference.9
- E commerce sites
- Lead Generation
2015 - Present — 6 years Chicago, IL
NorthSide Metrics' goal is to help our clients make data-driven decisions to drive more quality traffic, more quality leads, more sales, and in the end more revenue. Let us help you optimize your Online Marketing to get the most out of every dollar you spend - even if it isn't with us.
Business of Digital Podcast Co-Host
2017 - Present — 4 years Chicago, IL
Mat Siltala and Dave Rohrer host the weekly "The Business of Digital Podcast". With some 40 years of experience in digital between them, multiple businesses, having worked in many industries and a host of other experiences will all be used to pack in as much great content into each episode.
Domestic SEO Lead
2011 - 2015 — 4 years
While at Covario and later iProspect (they purchased Covario) I spent my time working with Enterprise SEO clients in the form of the Internet Retailer 500 and Fortune 50. While each client and project was different my focus was often on the education of internal resources and leadership, technical SEO support, large and complex site migrations, and other hurdles to optimize sites effectively for users and search engines.
Online Marketing Manager
2007 - 2011 — 4 years
My responsibilities included almost everything online except for email marketing and PR related activities. I was often managing internal and external teams for web development, link building, and content creation. I had my hands in most 3rd party lead generation, CRO for SEO and PPC, online reputation management and more all while driving 30% organic leads year over year for 4 straight years.