Jon Jachura

Good content strategy starts with the customer, not the calendar. I gather voice-of-customer data, map buyer pain points and objections, and use that framework to decide what to publish, for whom, and why. That turns a content program into a lead generation engine rather than a stream of disconnected posts.

I've built industry- and segment-specific content frameworks, developed gated case studies used for lead capture, and run audits that identify what to keep, cut, and rewrite. My engineering background pays off most in technical markets, where strategy has to account for how engineers actually research and buy.