Use Case: Competitor Analysis

Waikay

by Brian

Waikay, created by SEO veteran Dixon Jones (known for founding Majestic), is an innovative tool that shows you exactly what large language models like ChatGPT, Gemini, and Claude know about your brand. With AI-generated answers shaping search behavior and online perception, Waikay empowers brands and agencies to measure, manage, and optimize how they’re represented across […]

Posted in

Semrush

by Brian

SEMrush is a comprehensive digital marketing tool used for SEO, content marketing, competitor analysis, PPC, and social media marketing. It offers a suite of tools to help users improve their online visibility and discover marketing insights. SEMrush is widely used for keyword research, site audits, and analyzing competitors’ strategies to enhance marketing efforts. They have […]

Posted in

Microsoft Power BI

by Brian

Power BI allows marketers to connect data and analyze it at scale without worrying about large datasets that don’t render correctly in Excel.

Posted in

Ahrefs

by Brian

Ahrefs is big data for SEOs. Ahrefs is a true data source similar to Moz or SEMRush when it comes to keyword and website popularity data. Ahrefs has developed many data overlays and estimated data projections for competitive analysis.

Posted in