I develop audiences for global healthcare brands and track competitors through Rival Track.
Industries
- Financial
- Healthcare
- Industrial
- SaaS
- Services
Specialties
- Content Strategy
- E-Commerce
- Lead Generation
- PR
- SEO
Client Types
- 2 - 20 million/year
- Lead Generation and Ecommerce Based Businesses
Work Experience
PromoteMed
PromoteMed Inc. - Digital Marketing Agency for the Healthcare Industry
2016 - Present — 8 years Cary, NC
PromoteMed focuses on growing patient bases for Aesthetic practices through to Veterinarians and everything in between. We utilize integrated digital marketing techniques to drive success for our healthcare partners.Rival Track - Competitive Monitoring as a service
Rival Track Inc.
2023 - Present — 1 year RTP, NC
Rival Track is run day to day by Brian Chappell and serves as his mode for competitive insights and informative takes on web competition and other marketing and communication tactics your competitors might be engaging in. Managing Director
Adapt Marketing Inc. | Audience Development Company
2008 - 2023 — 15 years RTP NC Area
Part digital PR / part creative content development - we lay pixels to the screen and get eyeballs to the page. Sites struggle on their own to emerge in today’s competitive verticals. We focus on helping companies stand out by leveraging experience combined with a data-driven approach that pinpoints audience needs, generates strategic content, sends targeted outreach, and delivers results.Founder
Promote Device | Lead Generation Company for Industrial and Healthcare Companies
2019 - Present — 5 years RTP NC Area
Promote Device specializes in building a strategic marketing presence tailored to individual businesses within the industrial and healthcare verticals.
Specialties include search engine optimization (SEO), Google Ads, Google Merchant Center, Google Retail, Bing Adcenter, Amazon Business, as well as general Content Management and Lead Management Customer Service. Bachelor of Science - BS - Concentration in E-Commerce - Virginia Tech
2000 - 2005 — 5 years Blacksburg, VA
Studied BIT (Business Information Technology) from 2000 - 2005 with a concentration in E-Commerce. Took first initial exploratory steps into web development and affiliate marketing at a time when visibility came easy on the web.Published Content
CTAs in 2019 - Which Should You Focus On?
The CTA is the final step in telling your customers what to do with a page. But with so many ways to connect, how do you choose between chat, call-ins, and forms? Understanding the pros and cons of each can make the difference in driving your lead generation to produce the results. you're looking for.