What Is Managed Advertising?
Beyond Google AdSense: What Else Is Out There?
Programmatic Advertising: How Managed Advertising Get Priced
A Tour of the Ad Auction: Different Types of Bidders
Navigating Google AdSense Approval
Measuring Performance
Recommended Resources and Vendor Links
Where Do We Go From Here?
Advanced Display Advertising
A Tour of Premium Ad Networks
Premium Networks: The Big Three
The Other Option: Move Toward Google Ad Exchange
Monetization: Onward and Upward
Direct Sales and Sponsored Content
Types of Advertising and Content
What You’ll Need: An Established Audience
What You’ll Need: Marketing and Relationship Expertise
Key Considerations
Strategies for Becoming Successful
Intro to Affiliate Marketing
How Affiliate Marketing Works
What Does An Affiliate Marketer Do?
What Kind of Content Works?
Understanding Affiliate Program Compensation
Strategies To Help You Become a Successful Affiliate
Affiliate Programs To Get You Started
E-commerce and Selling Physical Products
E-commerce: Picking What You Want To Manage
Publisher Strategies for E-commerce and Physical Products
Picking Your Battles: The Mathematics of Winning
Managing Risks
E-Commerce Resources
Getting Started and Going Forward
Digital Products
Examples of Common Digital Products
What Publishers Need To Get Started
Strategies To Build a Successful Digital Products Business
Resources and Places To Get Started
Memberships & Subscriptions
Examples of Common Subscriptions and Community Memberships
What Publishers Need To Get Started
Strategies To Build a Successful Subscription Business
Resources and Places To Get Started
Lead Generation Strategies
Designing a Lead Generation Strategy
What Publishers Need To Get Started
Strategies To Build a Successful Lead Generation Business
