12 Examples of Quality Content Marketing
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Content marketing is an essential component of a successful digital marketing campaign. There are different types of content marketing you can utilize, including blogs, memes, white papers, and infographics. The goal is to create and publish content that speaks to your audience and supports your business in an effective manner. Learn the 12 types of content here and how to use each in your marketing strategy.
Content marketing is a type of online marketing that helps a company attract and speak to its target audience in a way that encourages them to convert. Content marketing is an important component of an effective search engine optimization (SEO) strategy and helps websites rank higher on search engine results pages (SERPs), thus increasing organic traffic to a company’s website.
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The following are 12 examples of the most common and effective forms of content marketing:
Incorporating a blog into your company’s website is a great way to increase organic traffic, boost search rankings, and position your company as an authority in the industry. To ensure your blog is as effective as possible, it’s important to follow blogging best practices. These include to:
Videos are a form of content marketing that allows you to quickly engage your audience. When creating and posting videos, it’s important to optimize them for search engines. Best practices for videos include:
E-books are a great marketing tool to improve lead generation and bolster brand awareness and loyalty. E-books can also help generate sales by keeping users moving through the sales funnel. Be sure to create e-books that are relevant to your target audience and have a reader-friendly design.
This type of content marketing is when companies utilize content created by users. For example, your company could re-tweet a follower’s post. This marketing method gets consumers involved and encourages them to interact and ultimately become interested in your company.
Infographics are a form of visual content marketing that includes charts, imagery, and text to provide easy-to-understand information on a topic. The three types of infographics include:
Case studies are a valuable type of content marketing and are used to establish yourself as a thought leader in your industry. They are niche-specific and allow you to speak directly to your target audience. They also tell customers how to solve particular problems while providing social proof of the solution.
Paid ads and influencer marketing are an increasingly popular way to spread awareness of a brand. This type of content marketing is when you pay or provide free products to a social media influencer to promote to their followers. Avoid these pitfalls when participating in this type of marketing:
A meme is a video or image that often uses humor to attract your target audience. This is a fun way to engage your audience and provides many benefits, including:
Checklists are images or content that show a step-by-step guide for solving a particular problem. They can be shared on both your blog and social media platforms. The most important component of a checklist is a call to action that encourages readers to connect with your company.
Customer reviews and testimonials allow you to show potential customers just how much existing customers love your products and services. They are important for any business. Keep in mind these best practices for testimonials:
A white paper is a form of content marketing that presents readers with an in-depth report of a problem along with a viable solution for that problem. They are heavily researched and take much more time than other forms of content marketing. Two types of white papers to consider include:
How-to guides can increase brand awareness and authority as well as help generate leads. Choosing the most effective topic for your guide or academy is imperative to entice visitors to read or participate in it. Things to consider when creating these types of content marketing include your area of expertise, your target audience, and the overall goal you have for the guide or academy.
Just remember: All good copywriting solves a problem for your audience and entices them to choose your products or services to solve that problem. Knowing which content marketing types are best for your organization and digital marketing goals ensures you use the most effective strategy to meet your needs.
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