Example Client Experience in the Clothing Vertical

We’ve done work in 40 countries in many different languages:

• ASOS
• Jack Wells
• Birdie’s Shoes
• H&M
• Mini Mioche

Typical Client Size of Clothing Brands Duane Works With

• < 1million/year – 500m/year

Do you see small(er) brands having a chance in an industry dominated by old / established companies? 

• Yes, definitely. Everyone uses H&M and Amazon but also local, small niche brands, especially in Canada. Canadians like to buy Canadian-made products; Americans want to buy American-made products. If you build a niche brand at 2, 3 even 4M/yr with 2-3 on your team, that can be very profitable.

Tactics Specific to Clothing

• It’s essential to understand how people search, especially their keyword combinations (e.g., blue jeans / various cross modifiers around colors, etc. )
• Good to know when to manage and when to turn on automated shopping campaigns and shopping ads.
• We tell clients all the time to focus on the product that sells well with ROI and don’t over-focus on the 1 item they might be trying to push. Test up to 10 at a time over advertising the 1.
• Shopping feed optimization is especially important in this niche. We have a lot of experience optimizing them: Product Titles, Customer Labels, and Product Images
• Building or having a custom checkout can help drive more revenue by increasing your conversion rate

Using your Google Shopping data to build out your other Google ad placements