Duane Brown

Duane Brown

Duane Brown

Take Some Risk Inc.
Consulting since 2010
Contact Duane

Accepting new clients

Example Client Experience in the Clothing Vertical

We’ve done work in 40 countries in many different languages:

  • ASOS
  • Jack Wells
  • Birdie’s Shoes
  • H&M
  • Mini Mioche

Typical Client Size of Clothing Brands Duane Works With

  • < 1million/year – 500m/year

Do you see small(er) brands having a chance in an industry dominated by old / established companies? 

  • Yes, definitely. Everyone uses H&M and Amazon but also local, small niche brands, especially in Canada. Canadians like to buy Canadian-made products; Americans want to buy American-made products. If you build a niche brand at 2, 3 even 4M/yr with 2-3 on your team, that can be very profitable.

Tactics Specific to Clothing

  • It’s essential to understand how people search, especially their keyword combinations (e.g., blue jeans / various cross modifiers around colors, etc. )
  • Good to know when to manage and when to turn on automated shopping campaigns and shopping ads.
  • We tell clients all the time to focus on the product that sells well with ROI and don’t over-focus on the 1 item they might be trying to push. Test up to 10 at a time over advertising the 1.
  • Shopping feed optimization is especially important in this niche. We have a lot of experience optimizing them: Product Titles, Customer Labels, and Product Images
  • Building or having a custom checkout can help drive more revenue by increasing your conversion rate

Using your Google Shopping data to build out your other Google ad placements


  • E-Commerce
  • Facebook Ads
  • Instagram Ads
  • Social Media Marketing


Montreal, Canada

Consulting Status

  • Full Time Consultant
  • Accepting new clients

Client Examples


Project Minimum: $10,000
Monthly Retainer Minimum: $3,000

Engagement Type

Project or Retainer

Payments Accepted