Style Guides: Definition and Types

Imagine if you are asking someone to write on your behalf. How would they try to match your tone and style of speaking, your inflection, and your way of expressing yourself? How would they match your individual voice as closely as possible so it feels like you wrote it?

A style guide is a written form of directions that outline the way your business, brand, or company wants to be represented and perceived online. Usually, your style guide is given to your marketing team or marketing agency to help ensure that every piece of content, advertisement, product, etc. stays on-brand and never feels “off.”

Style guides help to ensure that all communication created in the name of your business is cohesive and feels like it was created by your company.