Style Guides: Everything You Need to Know

Style Guides: Definition and Types

Course Curriculum
Types of Style Guides
Style Guides for Copy-Based Campaigns
Why, When & Why You Need a Style Guide on Copy-Based Projects
Parts of a Style Guide
How to Create a Copy Style Guide
Examples of Style Guides for Copy
Study Guide Templates
Style Guides for Design Campaigns
Why, What and When You Need a Design Style Guide
Parts of a Design Style Guide
How To Create a Design Style Guide
Examples of Style Guides
Style Guide Template
Style Guides for Content Promotion
Why, What and When You Need a Style Guide for Content Promotion
Parts of a Content Promotion Style Guide
How To Create a Style Guide for Content Promotion

Imagine if you are asking someone to write on your behalf. How would they try to match your tone and style of speaking, your inflection, and your way of expressing yourself? How would they match your individual voice as closely as possible so it feels like you wrote it?

A style guide is a written form of directions that outline the way your business, brand, or company wants to be represented and perceived online. Usually, your style guide is given to your marketing team or marketing agency to help ensure that every piece of content, advertisement, product, etc. stays on-brand and never feels “off.”

Style guides help to ensure that all communication created in the name of your business is cohesive and feels like it was created by your company.

Instructor

Dave Snyder
Dave Snyder
CopyPress
Consulting since 2009