Most marketing and consulting content shows the polished result and hides the work. You see the finished dashboard, the clean framework, the confident post. You do not see the false starts, the broken integrations, or the decisions made with incomplete information.
I have spent about 20 years in SEO and growth, and I have learned that the useful part of the work is usually the part that gets edited out. The way a system is scoped. The tradeoff behind a stack choice. The moment a plan has to change because reality does not cooperate. That is what we are going to put on camera with the new ConsultDex YouTube channel at youtube.com/@consultdex.
The channel has two shows. One follows builds in public. The other follows the people doing the work.
LIVE ON THE DEX
LIVE ON THE DEX is the build show. We will stream real builds live, with the terminal, code, dashboards, decisions, and failures left in the room. Nothing is edited out of the live session because the process is the point.
Season 1 follows the rebuild of Linklert, an outreach prospect engine that spans seven platforms. The original version drove roughly half a million dollars in outcomes. I am rebuilding it in public with AI agents, from the first decisions in the spec through launch.
Each episode will follow a build phase. That means the shape of an episode will come from the work, not from a content template. We might spend a session on architecture, data collection, agent behavior, interface decisions, testing, or the parts that have to be reworked. The live stream is the raw record. Afterward, a tightened edit becomes the canonical episode for anyone who wants the useful sequence without every pause and detour.
The season is anchored to Linklert, but the show is not. Future seasons will rotate through other projects. That matters because the goal is to make a durable record of how different systems get built, not to turn one product into the whole identity of the channel.
I expect some sessions to be straightforward. Others will expose bad assumptions. Both are worth watching. A working operator’s judgment is easier to understand when you can see what changed, what stayed, and why. It also wont just be me, if you want to join in just pitch me on why you have something meaningful to share and you can join in.
INSIDE THE DEX
INSIDE THE DEX is the interview show. I will talk with operators already inside the ConsultDex community: SEOs, developers, marketers, designers, and AI builders.
The focus is practical. How do they sell? How do they price? How do they decide what to build? Where does AI actually fit into client work, and where does it create more work than it removes? I want conversations about operating context, not career summaries or polished origin stories.
These interviews will also be distributed as a podcast. Video is useful when someone is walking through a system or showing how they work. Audio is useful when you want to listen while doing your own work. The substance should carry across both formats.
The common thread with LIVE ON THE DEX is visibility. The interview is not a stage for the cleanest answer. It is a place to compare notes with people who are making decisions in real businesses, with real constraints, and then explain what they are learning.
Free to watch, deeper inside the community
Anyone can watch the Linklert builds and the other channel content for free. The public videos show the work happening in the open, including enough context to follow the decisions and the direction of the build.
The ConsultDex community is where the artifacts live. Members get every verbatim prompt, the full spec, the stack, and the raw session files for the Linklert build. They can also discuss the decisions while the work is still in progress, rather than waiting for a finished episode.
That split is deliberate. The channel is the window into the work. The community is the working room around it. One gives you the record. The other gives you the materials and context to inspect, question, and use.
Watch the work happen
I am starting this channel because another framework post is rarely the thing that changes how I work. Watching an operator think through a real build, hit a problem, revise the plan, and continue is more useful.
That is the standard I want to hold myself to. Show the useful decisions. Keep the rough edges visible. Let the work teach what the finished result cannot.
Subscribe to the channel at youtube.com/@consultdex.
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