The Cost for Social Media Management
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Social media is a necessary form of marketing for most businesses. It allows you to post all sorts of content and interact with your customers in real time. Managing your social media sites can quickly become a full-time job, especially if you’re active on multiple platforms. Social media management is a great way to maximize your social media presence, but it’s important to understand the costs involved before committing to a manager or program.
Social media management is a job that entails managing a company’s social media presence. Usually, social media managers post content, respond to messages and comments, review analytics, and create strategies to increase interactions, leads, and conversions. Some companies hire an employee or team of employees to manage their social media channels, while others outsource the responsibilities to social media management firms.
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The expected cost for social media management depends on the size of your business, the number of social media platforms you work on, and your goals for your social media use. If you hire someone to handle your management in-house, you’ll pay them a salary for their labor and provide them with a budget to manage and populate your social media channels. If you go with a social media management company instead, you’ll likely pay either by the service or a flat monthly fee for a certain set of services.
If you go with a social media management firm, you can expect to pay for a combination of these common elements:
The actual costs involved in social media management differ considerably between small start-up companies and larger enterprise businesses.
Start-ups can usually expect to pay considerably less for their social media management services. This is because, in most cases, they have fewer social media channels that need monitoring, less posting and interactions to manage, and fewer add-on services like influencer marketing or social media advising. Many start-ups pay their social media manager a monthly rate to complete a number of specific tasks. A typical monthly plan might include:
This type of package might cost anywhere from $600 to $4,000 per month, depending on the specifics of the plan.
Enterprise businesses, in comparison, often need a much more customized management plan, which increases the cost of the overall service. Large companies might need additional social media supports beyond what a start-up requires, so many social media managers either charge a flat monthly rate with additional charges for special services or create a custom plan that meets the recurring needs of the company. Common social media management desires for large companies include:
Large enterprises can expect to pay anywhere between $4,000 to $15,000 a month for a social media manager’s services.
Many social media management companies offer plans or packages that include a basic set of services for a fixed monthly fee. These plans usually cover your bases for key social media management strategies. Alternatively, some firms or social media management freelancers charge by the specific service rather than by a set plan.
If you’re looking to save money on your social media budget and hoping to hire a social media manager by the service, it’s usually not worth paying for every single service they offer. Consider skipping these aspects of social media management to save money:
Social media management can be incredibly helpful for many businesses. With a full-service social media management firm at the helm of your social media channels, you should start to see better brand recognition and customer conversions. However, this service comes at a price, and the more you want out of your management team, the more it will cost.
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