Semrush

Verdict
Being displaced
The job
Keyword and competitor research
Last checked

An agent with pay-per-call search data still does most of what a consultant bought Semrush for. Semrush now has an official MCP server on Semrush One Starter, Pro+ and SEO Classic Pro and Guru, with 50,000 API units a month, so if a client already runs on Semrush, your agent can read it directly; watch the units, heavy historical pulls use them fast.

SEMrush is a comprehensive digital marketing tool used for SEO, content marketing, competitor analysis, PPC, and social media marketing. It offers a suite of tools to help users improve their online visibility and discover marketing insights. SEMrush is widely used for keyword research, site audits, and analyzing competitors’ strategies to enhance marketing efforts. They have been around